I recall Rebel Yell from when I was living in the Louisville, Kentucky area and you could only buy it south of the Mason Dixon Line. The “Rebel Yell” brand was created for Stitzel-Weller by Charles Farnsley (a former Mayor of Louisville) around the 100th anniversary of the original Weller company, with the idea to distill it in limited batches for exclusive distribution in the Southern United States
The brand name Rebel Yell is currently owned and marketed by Luxco, and the bourbon itself is distilled and bottled under contract by Heaven Hill at its Bernheim distillery in Louisville, Kentucky.
I bought my bottle at Trader Joe’s where you can currently get a 750 ML bottle for $9.99. You read that right – less than $10 before tax. This is a brand that 30 years ago was aged 6 years and was 90 proof. It was a very good bourbon back then. But now it’s $9.99 and really only a good choice for using as a mixer. I hate to see a good bourbon mixed with anything other than a little ice if necessary. If you are looking for an economical bourbon to use for mixed drinks this will work nicely.
The bourbon starts off with a strong alcohol taste but mellows to caramel, oak, and vanilla. I am not tasting much char at all. It has its nice flavors but they are just not developed to their fullest potential.
As I have said before I am a sucker for good packaging. I have always liked their name, type style, label graphics and bottle. They have changed from the original bottle but the new bottle is a nice shape, very heavy glass with a die cut label.
Age: Not available
Aroma: Raisins, caramel
Taste: Alcohol, vanilla,
Price: $9.99 at Trader Joe’s